A business lunch deal attracts customers, fills tables during quiet hours, and builds loyalty. But a poor deal can cost you money and stress. How do you create an offer that works for your restaurant and your clients? Follow these simple steps.
Do your homework first
Before you talk to anyone about the deals at your Dubai Marina restaurants, look at your numbers. Know exactly what each dish costs to make. Understand your quietest lunch periods. Identify which menu items have the best profit margin. This knowledge is your foundation. You cannot create a good deal if you do not know your own business inside and out.
Listen more than you talk
When a company contacts you, ask questions. What do they want? A weekly team lunch? A one-time client meeting? How many people? What is their budget per person? Listening gives you the information to tailor your proposal. This makes the company feel valued and increases your chance of a yes.
Build a simple, clear package
Avoid complicated offers with too many choices. Create one or two straightforward options. For example: “Option A: A main course, a soft drink, and coffee for a set price. Option B: A starter, a main course, and a soft drink for a set price.” Clarity prevents confusion and makes the decision easy for the client.
Add value, not just lower prices
A good deal is not always the cheapest price. Think of special touches you can include. Could you offer a complimentary welcome drink? Provide a quiet table in a nice area? Include a shared dessert platter for the table? These extras make the offer feel generous without severely cutting your profits.
Put everything in writing
Once you agree, write it down clearly. List the set menu choices, the agreed price per person, the service charge policy, and the cancellation notice. Send this to the client and ask for confirmation. A written agreement stops misunderstandings later and shows you are professional.
Follow up and deliver quality
The deal is signed, but your work is not done. On the day of the lunch, ensure service is smooth and the food is excellent. Treat these guests as your most important table. After the meal, follow up with a thank you. Ask for feedback. A great experience turns a one-time deal into a regular booking.